Who Benefits from Misleading Advertising?
نویسندگان
چکیده
منابع مشابه
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We investigate and compare the welfare and allocative effects of alternative con sumer data-handling regimes in online targeted advertising. We develop a three-players model that includes firms, consumers, and an intermediary the ad exchange and analyze it under various scenarios that differ in the type and amount of consumer data available to the intermediary and to firms. Under general condi...
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ژورنال
عنوان ژورنال: Economica
سال: 2015
ISSN: 0013-0427
DOI: 10.1111/ecca.12149